At Purple Pig digital marketing agency in Geneva, IL, we often get asked whether call tracking is worth the investment.
In this blog post, we’ll break down 5 reasons why call tracking can be beneficial for your business.
1. Call tracking can help you understand which marketing channels are driving phone calls.
Call tracking can help you understand which marketing channels are driving phone calls. A call tracking provider can help you show a different number to each visitor, depending on how they found your website. This will help you track where your website visitors are coming from.
For example, if you run a print ad, you can track how many phone calls that ad generates by using the unique phone number assigned to that ad. This allows you to see which marketing channels are most effective at driving phone calls and helps you allocate your resources accordingly. If the call comes from PPC, you will want to get more granular to understand which campaign and keyword are driving more calls.
2. Call tracking can help you track the performance of your marketing campaigns.
By understanding which campaigns are driving phone calls, you can track the ROI of each campaign and make adjustments as needed. This is especially useful for long-term campaigns where it can be difficult to see results immediately.
For example, if you’re running a 6-month long brand awareness campaign, you can track how many phone calls are generated each month. This will help you understand if the campaign is having the desired effect and whether it’s worth continuing.
3. You want detailed analytics and reports.
Call tracking can provide you with detailed analytics and reports that show you how many phone calls your business is receiving, how long each call lasts, which marketing channels are driving phone calls, and more.
This data can be extremely valuable in understanding your customers and making decisions about your marketing strategies.
- Call tracking analytics can be used by marketers to measure and analyze the following:
- How effective your ads are
- When people call
- How many calls you receive
- What marketing channels generate the most phone calls
- ROI for future decision-making
4. Call tracking can help you understand the customer's journey.
Call tracking can help you understand the customer journey by providing data on how customers found your business and what led them to call.
This data can be used to improve the customer experience and make sure that your marketing efforts are focused on the channels that generate the most valuable leads.
For example, you can gather information on what time of day your customers are calling so you can make sure you’ve prioritized your customer service efforts around those times. You can also see how many calls were left unanswered, got a busy signal, or went to voicemail to make sure you’re not dropping any potential leads in the future.
5. Generate more leads with call tracking.
Call tracking can help you generate more leads by providing data on which marketing channels are driving phone calls. This data can be used to adjust your marketing strategies and spend more money on the channels that are most effective at generating leads.
For example, if you find that PPC is driving the most phone calls, you can increase your budget for PPC and decrease your budget for other marketing channels.
Overall, call tracking can be a valuable tool for businesses of all sizes. It can help you understand which marketing channels are most effective at driving phone calls, track the performance of your marketing campaigns, generate more leads, and understand the customer journey.
If you have any questions about how call tracking can benefit YOUR specific business, we encourage you to reach out to us for a personalized consultation.
At Purple Pig, we specialize in helping businesses of all sizes get the most out of call tracking. We offer a wide range of features and services that can be customized to fit your specific needs. Contact us today to learn more!