Do You Need a Live Chat on Your Website?

Austin Newcomb
Austin Newcomb

52% of customers prefer a company that offers live chat assistance. Customers love instant gratification, and businesses that fail to provide it risk losing potential customers.

With so many competitors in the market, companies must go above and beyond to make sure they stand out from the crowd. One effective way to achieve this is by adding a live chat feature to your website.

Live chat is a messaging tool that allows your customers to communicate with your business in real-time. It makes it easy for your customers to gather important information like store hours, current specials, contact information, and answers to FAQs.

Chat is a quick and convenient way to provide customer service without having to route and answer phone calls or spend time responding to emails. And customers prefer it! 46% of customers prefer live chat, compared to email (29%), and social media (only 16%).

In this article, we will discuss the benefits of having a live chat on your website and how it can help your business.

Benefits of Having a Live Chat on Your Website

Here are some of the benefits of using live chat on your website:

Instant Support and Assistance

Live chat provides customers with instant support and assistance. The average live chat response time is 15 seconds, with the fastest response time being almost 5 seconds. This means that customers don’t have to wait for hours to receive a response to their queries. They can simply send a message and get an immediate response from a customer support representative.

Improved Customer Satisfaction

Live chat helps improve customer satisfaction. When customers receive prompt responses to their queries, they are more likely to be satisfied with the service provided. This leads to increased customer loyalty and repeat business.

Increased Sales and Conversions

Live chat can help increase sales and conversions. When customers have their queries resolved quickly, they are more likely to make a purchase. 63% of millennials prefer to have their basic customer support queries answered by live chat. Additionally, live chat allows businesses to provide customers with product recommendations and promotions, which can also lead to increased sales.

Better Customer Insights

In addition to providing instant support and assistance, live chat can also help businesses personalize their customer service. According to Forbes, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. With live chat, a real person can modify their response based on the customer’s specific details, leading to a more personalized experience.

This personalization is a key feature of today’s economy, and businesses that fail to achieve it risk losing customers. Live chat also provides businesses with better customer insights by analyzing chat transcripts. This information can be used to understand customer needs and pain points, leading to improved products and services and increased customer satisfaction.

Cost-Effective Solution

Live chat is a cost-effective solution for providing customer support. It eliminates the need for expensive phone lines and reduces the workload of customer support representatives, leading to lower overhead costs.

How to Implement Live Chat on Your Website

Implementing live chat on your website is a simple process. There are many live chat software options available, such as Olark, Zendesk, and LiveChat. Most of these software solutions offer a free trial period, so businesses can test them out before committing to a paid plan.

Once a live chat software has been selected, it can be easily integrated into the website. The software provider will provide businesses with a code that can be inserted into the website’s HTML. After that, the live chat feature will be ready to use.

Hiring an Expert Web Developer from Purple Pig in Geneva, IL

While adding a live chat feature to a website is a straightforward process, it is always beneficial to seek the help of an expert web developer to avoid any potential pitfalls. Purple Pig Marketing Group is a digital marketing agency located in Geneva, IL, that offers custom web design and development services. Our team of experienced web developers can help your business add a live chat feature to your website and make sure it’s integrated and working correctly.

If you want to provide your customers with the best possible online experience, adding live chat to your website is a must. Don’t risk losing customers with a subpar live chat feature – let Purple Pig’s expert web developers help you. By working with us, you can avoid the pitfalls of a DIY approach and ensure your live chat feature is personalized, effective, and seamlessly integrated into your website. Contact us today to take your customer service to the next level.

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