Closet Organizing Systems™ is a Chicagoland-based provider of contemporary, custom storage and cabinetry solutions for residential and commercial spaces. The company combines thoughtful design, premium materials, and precision CNC manufacturing to create functional, elegant systems tailored to each client’s lifestyle, space, and budget. With in-house design and installation teams, Closet Organizing Systems™ delivers personalized service and high-quality craftsmanship that brings order, balance, and peace of mind to everyday environments.
Closet Organizing Systems™ (ClosetOS) partnered with Purple Pig Marketing to design and develop a modern website that better supports customer engagement and lead generation. A major focus of the project was creating a clean, intuitive user experience with clear service messaging and visual storytelling that highlights their custom closet and cabinetry solutions.
In addition to the full website design and development, Purple Pig Marketing implemented foundational SEO strategies to improve visibility and support long-term growth. The updated web experience streamlines the journey from inspiration to consultation, making it easier for homeowners and businesses to explore solutions and connect with the ClosetOS team.
Throughout the redesign, we took a strategic approach to SEO that prioritized protecting the client’s existing search visibility while unlocking new growth opportunities. We conducted a thorough review of the site’s current SEO foundation, analyzing blog structure and identifying high-performing, ranking content to ensure that existing authority and traffic were preserved. Rather than disrupting what was already working, we maintained and optimized these assets while strengthening internal linking and technical consistency. At the same time, we enhanced core service pages by refining keyword targeting, on-page structure, and content alignment to better reflect search intent. This approach allowed us to safeguard established SEO value while building upon it with our proven optimization strategy for long-term performance.
To elevate the visual experience, we hand-selected the most compelling images from the client’s full portfolio to ensure each project was showcased with intention and clarity. We designed a custom photo gallery section with an intuitive filter system, allowing users to seamlessly browse projects by service type. This thoughtful organization improves usability, reduces friction, and helps visitors quickly connect with the work most relevant to them—creating a more engaging and user-friendly experience.
