Select Aperitivo, an iconic Italian aperitif with a legacy rooted in Venice, captures the essence of sophisticated social gatherings with its bold flavor and deep red color. Renowned as the original ingredient for the Venetian Spritz, the brand balances heritage and innovation, appealing to modern enthusiasts and tradition lovers alike. With a unique blend of botanicals, Select Aperitivo has become a global symbol of Italian craftsmanship, elevating aperitif culture and delighting taste buds with its timeless recipe.
To support the legacy of The Original Venetian Spritz, we undertook a series of web development and design tasks to enhance their online presence. We implemented an age gate to verify the age of visitors to the site, ensuring compliance with regulations regarding the promotion of alcohol.
We redesigned the website to align with the brand’s vibrant and sophisticated aesthetic, featuring optimized photos for quick loading and high-quality visuals. We incorporated dynamic elements like product video banners, a live Instagram feed, and an interactive cocktail recipe slideshow, making the website a more immersive and engaging experience for users.
To make the website more user-friendly, we created an easy-to-use function for printing cocktail recipes directly from the site. We also customized the WordPress login page for a consistent brand experience, and we installed the Wordfence IP security plugin to protect the site from unwanted intrusions.
Our SEO efforts ensured the website ranks higher in search results, increasing visibility and driving organic traffic.
Additionally, we provide ongoing web maintenance and hosting services to ensure optimal performance and seamless user experience. These improvements have led to increased site engagement and better brand recognition online.
Ready to speak with a marketing expert? Give us a call at (630) 557-9793 today!
