Way Maker Plumbing and Heating is a locally owned, faith-based plumbing and heating company serving Traverse City, Michigan, and surrounding Northern Michigan communities. Guided by integrity, honest communication, and a commitment to service, the team provides reliable plumbing and heating solutions for homes and businesses. From repairs and maintenance to full system installations, Way Maker Plumbing and Heating is trusted for dependable workmanship, respect for customers, and service rooted in faith and reliability.
Way Maker Plumbing and Heating partnered with Purple Pig Marketing to design and develop a new website that establishes a strong digital presence and supports customer growth. The project focused on creating a clear, approachable user experience with straightforward service messaging that reflects the company’s values, reliability, and commitment to serving the Northern Michigan community.
In addition to the full website design and development, Purple Pig Marketing implemented foundational SEO strategies to improve local visibility and help customers easily find the services they need. The new web experience streamlines the path from initial search to service request, making it simple for homeowners and businesses to connect with Way Maker Plumbing and Heating.
