Many small businesses view Search Engine Optimization (SEO) as an unnecessary expense. They don’t see the value in paying someone to improve their website’s ranking on Google and other search engines.
What they don’t realize is that SEO is one of the most cost-effective marketing strategies out there. And one of the best ways to improve your website’s SEO is by regularly blogging. In this blog post, we’ll share five reasons why blogging is important for SEO.
1. Blogging Helps You Rank for Keywords
One of the key components of SEO is keyword research. You need to find out what keywords your target audience is searching for and then use those keywords throughout your website. This includes adding them to your page titles, headings, meta descriptions, and, of course, your blog posts.
When you blog about topics related to your business, you have a chance to rank for long-tail keywords—keywords that are more specific and have less competition than one-word keywords. For example, let’s say you own a pizzeria in Geneva, IL. A potential customer might search for “best pizza in Geneva IL.” If you have a blog post titled “The Five Best Pizzas in Geneva, IL,” you could rank for that keyword.
2. Blogging Helps You Increase Your Website's Authority
In order for your website to rank highly on search engines, it needs to be seen as an authoritative source on the subject matter. One way to increase your website’s authority is by publishing high-quality blog posts on a regular basis.
Each blog post gives you an opportunity to showcase your knowledge and build trust with potential customers. When they see that you know what you’re talking about, they’re more likely to do business with you when they’re ready to buy.
3. Blogging Helps You Get More Inbound Links
Inbound links are links from other websites that point back to your website. They act as digital votes of confidence—the more links you have pointing back to your website, the more credible it becomes in Google’s eyes. In turn, this helps improve your rankings on SERPs.
4. Blogging Helps You Drive Traffic from Social Media
Social media platforms are another great way to drive traffic back to your website and improve your SEO ranking—but only if you’re using them correctly. Posting links to your latest blog post on Facebook, Twitter, and LinkedIn helps increase traffic from social media platforms and can lead to higher SERP rankings over time.
5. Blogging Gives You Fresh Content to Share with Your Email Subscribers
Last but not least, blogging gives you fresh content to share with people who have subscribed to your email list. Email marketing is still one of the most effective marketing strategies out there—in fact, the average ROI through email marketing is $36 for every $1 spent. If someone has given you their email address, they’re interested in hearing from you—so give them something good to read!
By regularly sharing blog posts with your email subscribers, you can keep them engaged with your brand and encourage them to visit your website more frequently.
If you’re not already incorporating blogging into your digital marketing strategy, we hope this post has inspired you to do so! It’s one of the simplest but most effective ways to improve your website’s SEO and reach more potential customers.
Still have questions about how blogging can help improve your SEO? Contact our team of digital marketing experts today! We’re always happy to chat about all things digital marketing, including SEO, PPC, social media, and more.