4 Reasons Website Maintenance Plans are Important

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Austin Newcomb

Proactive Partnership for Optimal Performance

At Purple Pig Marketing, we believe in more than just a service provider-client transaction; we see it as a proactive partnership. Our goal is to prevent downtime and security breaches before they happen. This partnership mindset means we establish ongoing relationships with our clients, allowing us to continuously monitor their digital environments and ensure smooth operations.

WordPress, the platform powering many of the websites we manage, is dynamic and regularly updated. It requires monthly plugin updates and a vigilant developer to address any security vulnerabilities as they arise. Without regular updates, which can easily be overlooked in the hustle of daily business, websites can become vulnerable. We’ve witnessed the consequences firsthand: customers neglecting their site maintenance have faced complete website loss, necessitating expensive rebuilds.

We’ve heard the horror stories from clients coming from cheaper web hosting platforms, where limited support and inadequate security measures have led to significant issues. At Purple Pig Marketing, our web hosting and maintenance services might seem like we’re just breaking even. After covering our costs for premium tools like Elementor licenses, anti-spam protection, and dedicating staff time for monthly support, there’s not much left. However, this isn’t about profit for us; it’s about ensuring our clients’ investments are protected and their online presence is strong and secure.

Let us take the wheel on maintaining your website. With Purple Pig Marketing, you’re not just getting maintenance and hosting; you’re gaining a partner dedicated to your website’s performance and security. Reach out today to secure your site’s future.

Website Maintenance Basics

Maintaining a website can be a daunting task. There are updates to be made, security patches to install, and new software to learn about and implement. But failing to keep your website up-to-date can have serious consequences, including downtime, lost revenue, and even loss of customer data. That’s why it’s important to have a website maintenance plan in place.

A website maintenance plan is a contract between you and a web development or hosting company that outlines the services they will provide to keep your website running smoothly. These services can include things like software updates, security patches, and troubleshooting any issues that may arise. Website maintenance plans can be custom-tailored to fit your specific needs, or you can opt for a more comprehensive plan that covers everything.

Regardless of the type of plan you choose, having a website maintenance plan in place is essential to keeping your website running smoothly and preventing any down time. By signing up for a website maintenance plan, you can rest assured knowing that your website is in good hands and will always be up-to-date.

Here are 4 reasons you need a website maintenance plan today:

1. Keep Your Website Up-To-Date

One of the most important aspects of website maintenance is keeping your site up-to-date with the latest security patches and software updates. New vulnerabilities are constantly being discovered, and if you’re not regularly updating your website, you could be at risk. With a website maintenance plan in place, you can rest assured knowing that your site will always be up-to-date and protected against the latest threats.

2. Prevent Downtime

Another important reason to have a website maintenance plan is to prevent downtime. Even if you’re just making small changes or updates to your website, if something goes wrong, it can take your site offline for a period of time. And if your site is down, you’re losing out on potential customers or leads. By having a maintenance plan in place, you can minimize the risk of downtime and keep your website up and running smoothly. Many of our clients come from GoDaddy or BlueHost and their sites have been attacked and sometimes we cannot recover them and have to rebuild their entire site.

3. Save Money In The Long Run

Website maintenance plans may seem like an unnecessary expense, but in reality, they can save you money in the long run. If you’re constantly having to pay for emergency repairs or troubleshooting, it can start to add up. And if your website is down for an extended period of time, you could lose out on a lot of revenue. A website maintenance plan can help you avoid these costly surprises and keep your website running smoothly.

4. Premium Web Hosting, SSL & Paid Plugin Subscriptions

We provide best-in-class web hosting services for WordPress sites. Our servers are blazingly fast, scalable, customizable, and highly reliable. We provide service 24 hours a day, 7 days a week, 365 days a year. To prevent any attacks on your site, we’ll install CleanTalk, the best WordPress security plugin available, on your site for free! We also have Gravity Form plugins and other paid tools that we include at no additional cost to our clients.

  • Premium Web Hosting – 99.99% uptime
  • SSL (secure protocol) Certificate and Daily Backups
  • 24×7 Monitoring with 30 Minute Live Response Time
  • Management of Domain & DNS & SSL Certificate
  • 24×7 Security and Blazing Fast Speeds with CDN Power
  • Ongoing Patching & Security Updates & WordPress Updates 
  • Web Hosting Maintenance – 1 hr of minor updates to site – This is web development time per month. This can include any page updates, photo updates, content updates to your site. Any minor development updates are included. If updates include a larger project that goes overtime, we will send a separate proposal for this and apply the discounted hours to the project cost.