When it comes to SEO, one of the most common questions we get from clients is:
“Why are we only targeting [insert the number of keywords in their plan] keywords?”
Our SEO plans vary in the number of targeted keywords, but the approach remains the same—focusing on high-value, high-converting keywords that drive real business results. Instead of spreading efforts thin across hundreds of low-impact terms, we strategically optimize for primary keywords that bring in leads and sales, while also naturally ranking for related secondary keywords that expand your reach.
This is where keyword clusters come into play — and why our SEO plans are designed to bring home more bacon by focusing on the terms that will actually drive qualified leads to your business.
What is a Keyword Cluster?
A keyword cluster is a group of related search terms that share the same search intent. In other words, they are different ways people might search for the same thing.
For example, if you’re a landscaping company targeting customers in Naperville, one of your primary keywords might be:
✅ landscaping company in Naperville
However, searchers might also type in:
✅ best landscaper in Naperville
✅ Naperville landscaping services
✅ residential landscaping Naperville
✅ landscaping contractors near me
Even though these are technically different keywords, Google understands that they are all closely related and serve the same intent. So, if you rank well for your primary keyword, there’s a very good chance you’ll also rank well for several secondary terms within that same cluster.
How Our SEO Plans Work: Focused and Strategic
Many of our SEO plans are built to focus on 5-15 primary keywords across 3-15 target cities. For example, if you opt for a plan with 5 keywords in 10 cities, we actively track 50 specific keywords. These are the core terms we aim to rank you for, and they’re selected based on:
✔️ Search volume (how many people search for them every month)
✔️ Search intent (how likely they are to result in a lead or sale)
✔️ Competitor research (what your competitors rank for)
✔️ Local relevance (where you do business)
But the beauty of SEO — and especially smart content strategy — is that by ranking for these primary keywords, you’ll automatically begin to rank for dozens (sometimes hundreds) of secondary keywords related to those terms.
This is why quality and strategy always beat sheer quantity. We don’t just randomly pick 50 or 100 keywords to track — we choose strategically, knowing that a well-targeted primary keyword will create a ripple effect of rankings for related search terms.
Examples of Keyword Clusters in Action
Let’s say you’re a concrete contractor targeting the city of Naperville. One of your primary keywords might be:
driveway company near me
By optimizing for that keyword, you’ll likely also rank for:
- driveway contractor near me
- driveway companies near me
- driveway company in Naperville (when searched in Naperville)
- best driveway company near me
This is because Google understands these keywords are closely related and share the same search intent. Instead of needing to optimize for every slight variation individually, you benefit from creating one well-optimized page built around your primary keyword — and naturally earning rankings for these related secondary terms.
Why You Don’t Need (or Want) to Track Every Possible Keyword
Could we track 500 keywords for your business? Technically, yes — but that’s not the smartest use of your budget, and it doesn’t directly correlate to better results.
Some keywords may have almost no search volume. Others might drive irrelevant traffic. The goal isn’t to rank for everything — it’s to rank for what matters most:
✅ High-intent keywords
✅ Keywords with real search volume
✅ Keywords that bring in ready-to-buy leads
This is why we don’t judge SEO success purely by the number of keywords you rank for. Instead, we focus on:
- Ranking for valuable primary keywords
- Earning secondary rankings naturally
- Driving more qualified traffic to your site
- Increasing your conversions (calls, form fills, leads)
Costs and Value: Why Every Keyword Has a Price
Every keyword comes with an opportunity cost — time spent optimizing for one keyword means time not spent on another. That’s why we focus on the most valuable keywords first — the ones with the highest potential to bring home more bacon for your business.
This also helps us keep your SEO affordable and results-focused, rather than bloating your plan with keywords that don’t move the needle. By prioritizing high-value terms, you get the best ROI from your SEO investment.
Our Approach = Smart SEO That Works
At Purple Pig Marketing, we believe in strategy over shortcuts. Our keyword selection process is driven by:
📊 Real data — search volume, competitor analysis, and conversion potential
📍 Local focus — understanding the specific cities you want to target
💼 Business goals — choosing keywords that align with your services and profit centers
This approach helps us deliver SEO campaigns that actually work, driving the kind of traffic that turns into real business — not just vanity rankings.
Ready to Bring Home More Bacon with Smart SEO?
If you’re ready to stop chasing random rankings and start driving real leads and revenue, we’re here to help. Our SEO plans are designed to focus on what matters, using proven strategies to help your business dominate local search.
👉 Contact Purple Pig Marketing today for a free website audit and let’s talk about how to make your SEO work harder for you.
