AI Search Optimization
Your customers are asking ChatGPT, Google’s AI, Gemini and Claude who to hire. We help make sure your business is one of the names they hear.
businesses named in a typical AI answer. The rest aren’t considered.
of search activity now happens on AI platforms
AI platforms we track for you
AI leads convert higher than leads from traditional search
The way customers search is changing
SEO Gets You on the List. AI Search Gets You Said Out Loud.
More customers are asking AI who to hire. It doesn’t hand them ten links. It names a few businesses and says why.
Same question, three AI platforms
Example answers. Competitor names are fictional.
Naperville has several well-reviewed plumbing companies. Top-rated options include:
- This is where you need to rankYour Business: Highly rated for water heater replacement and same-day repairs, with hundreds of 5-star reviews.
- Riverwalk Plumbing Co.: Known for drain cleaning and 24/7 emergency service.
- Fox Trail Plumbing: Family-owned, often recommended for remodels.
Here are a few highly rated plumbers in Naperville:
- This is where you need to rankYour Business – Known for fast water heater replacements, upfront pricing and strong reviews.yelp +2
- Riverwalk Plumbing Co. – 24/7 emergency service and drain cleaning.angi
- Fox Trail Plumbing – Family-owned and well reviewed for remodels.bbb
Here are some well-regarded plumbers in the Naperville area:
- This is where you need to rankYour Business stands out for water heater work and same-day service, and customers consistently mention clear, upfront pricing.
- Riverwalk Plumbing Co. offers 24/7 emergency service and drain cleaning.
- Fox Trail Plumbing is a family-owned option many people recommend for remodels.
The answer is the shortlist
If your business isn’t named, it isn’t considered.
Customers arrive pre-sold
The AI has already told them why you’re a good pick.
It's still early
Most local businesses haven’t started. Getting there first beats catching up.
Here's how the work comes together
Built to Get You Recommended, Then Kept That Way
We build what AI looks for when it decides who to recommend, then keep it current as AI, your market and your competitors change.
Month 1
Set up
- See what AI says about you today
- Make your site and business details clear to AI
- Start profiles, reviews and listings
Month 2
Build
- Service pages that answer real questions
- Pricing and buying guides
- FAQs where there are gaps
Month 3
Prove
- Reviews on your site
- Photos and before-and-afters
- Case studies
Ongoing
Maintain
- End of Month 1: confirm it’s live
- Month 4–6: full before-and-after comparison
- Quarterly review, then update what changed
What We Handle
- Make your site and business details clear to AI
- Profiles, listings and your review process
- Content, pricing pages and FAQs
- Show off the credentials you already have
- Track and report your results
What We'll Need From You
- Apply for memberships and awards (we give you the list)
- Share your real pricing ranges
- Send photos, with permission to use them
- Approve new content
Clear numbers, every month
How Do We Track Your Success?
Every week we ask ChatGPT, Gemini, Google’s AI Overviews and Claude the same 10 questions your customers ask, and record whether you’re named. Each month your report shows the results, with the change from last month in the corner of every card.
AI Visibility(share of AI answers that name you · AI Tracker)
Last month: 19%
Average Position(when named in a list · AI Tracker)
Last month: 2.9
Sentiment(how positively AI describes you, 0–100 · AI Tracker)
Last month: 78
Your Website Cited(times AI linked to your site · AI Tracker)
Last month: 5
AI Referral Visits(last month · Google Analytics 4)
AI Search Leads(last month · Google Analytics 4)
Example report with sample numbers. Your report shows your own results.
“We are seeing more website traffic and leads coming from AI-powered search platforms. It’s becoming clear that customers are changing how they look for service providers, and we’re glad Purple Pig is helping us stay ahead of that shift.”
Spencer AdamsErrand Runners
Questions business owners ask us
Straight Answers to Common Questions
Isn't this just SEO?
It builds on SEO. SEO helps you rank in Google’s search results. AI Search Optimization helps you get named when ChatGPT, Google’s AI and other assistants answer the question directly, often before anyone looks at a list of links.
Can you guarantee we'll be #1 in ChatGPT?
No one can honestly promise that. AI answers change from one question to the next. What we do is strengthen the signals AI relies on, ask the same questions every week, and show you exactly how often you’re being recommended.
How will I know it's working?
Your monthly report shows how often AI names you, how it describes you, which sites it cites about you, and the visits and leads that come from AI tools in your own Google Analytics.
How long does it take?
We have seen results as soon as a few weeks after starting. Outside sources like directories, reviews and memberships take longer for AI to pick up, so we track your results every week from the start and compare the full before-and-after at month four to six.
What do you need from me?
Not much. A few things only you have: your real pricing ranges, photos, and any credentials or memberships. We send you a short list and handle the rest.
Are my customers really using AI to find businesses?
More every month. AI tools already send visits to local businesses, and we track that traffic in your own Google Analytics so you can see it for yourself.
Do I need to be an SEO client already?
No. Search Dominance includes both traditional SEO and AI Search Optimization, so you don’t need anything else in place to get started.
What it can mean for your business
What Could the Return Look Like?
Search Dominance doesn’t need to bring in a large number of new customers to pay for itself. This example shows how five additional customers, with an average ticket of $3,000, could turn a $2,198 monthly investment into $15,000 in revenue.
per month
average ticket
from 5 new customers
AI search is already driving real leads
AI platforms now represent approximately 10% of search volume and activity, creating an opportunity to generate 3–5 additional leads during the first month.
Illustrative example only. Results vary by business, market and competition.
See How Your Business Shows Up in AI Search
Call us or send a message, and we’ll walk you through where you stand today.