What Is a Case Study in Digital Marketing?

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Chris John

A digital marketing case study is a real-world example of how a business used marketing strategies to solve a challenge, improve performance, and generate measurable results. Think of it as a detailed success story—one that shows not just what was done, but how it was done and what happened next.

For businesses considering hiring a marketing agency, case studies offer proof. They go beyond promises and show the strategy, execution, and outcomes that a company delivered for a real client. From increasing website traffic to generating more leads or launching a full brand redesign, a case study helps potential clients understand what’s possible and what to expect.

How We Use Growth Studies at Purple Pig Marketing

At Purple Pig Marketing, we call our case studies Growth Studies—because that’s what they highlight: real growth for real businesses.

Each Growth Study offers a transparent look at how we approach a project, what services we provided, and how those efforts translated into success. These aren’t vague summaries or empty buzzwords—they’re packed with specific outcomes, strategy breakdowns, and client-focused results.

Take a look at our Prime Time Painting Growth Study for example. You’ll see screenshots their website, a list of services we provided (including SEO and web design), plus a short narrative of their marketing journey with us. This particular study also includes some specific stats.

What You’ll Find in a Purple Pig Growth Study

Each Growth Study includes:

  • A quick snapshot of the client’s industry and goals

  • The marketing challenges they faced before coming to us

  • An overview of our approach and strategic decisions

  • The specific services we delivered

  • Visuals (like website screenshots) and performance highlights

  • A link to the live site (if applicable)

We also include a category filter so you can find businesses similar to yours. Whether you’re in Home Services, Healthcare, Construction, or Retail, you’ll find examples of how our team helped other businesses in your space grow.

Explore more examples here:
👉 Our Work →

Why Case Studies Matter (and How They Help You)

Digital marketing isn’t one-size-fits-all. That’s why Growth Studies are such a valuable tool for businesses shopping for the right marketing partner. They allow you to:

  • See how an agency solves real problems

  • Evaluate their creativity and strategic thinking

  • Understand the types of businesses and industries they specialize in

  • Visualize how your business could benefit from similar strategies

Whether you’re looking for SEO support, a brand-new website, or full-scale digital marketing, our Growth Studies show you the quality of work—and results—we’re proud to deliver.

Ready to explore the work we’ve done and imagine what’s possible for your business?
Check out our Growth Studies →

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