40% of people judge a business based on a single glance at the company’s website.
Professional website designers know how to make a positive first impression with the right combination of design, content, and functionality.
At Purple Pig Digital Marketing, we have a team of experienced website designers that understand how to create a stunning and professional online presence for your business.
In this guide, we will share the top 10 benefits of hiring a professional website designer, so you can make an informed decision about your website design needs.
1. Professional website designers have the experience and knowledge to create a website that looks great and functions well
Many businesses underestimate the importance of having a well-designed website. In today’s digital age, consumers are used to being able to find the information they need quickly and easily. If your website is difficult to navigate or doesn’t provide the information that users are looking for, they will likely move on to your competitor’s site.
This is where professional website designers come in. They have the experience and knowledge to create a website that looks great and functions well. While it may cost more to hire a professional, it will be worth it in the long run as you’ll be able to attract more customers and grow your business.
2. They can help you choose a domain name and hosting package that fits your needs
When it comes to setting up a website, there are a lot of factors to consider. If you’re starting from scratch, one of the most important decisions is choosing a domain name. This is the address that people will use to access your site, so it needs to be easy to remember and brandable. Once you have a domain name, you’ll need to choose a hosting package. This will determine where your website is stored and how fast it loads. At Purple Pig, we offer inhouse hosting and maintenance plans to help you update and secure your website.
A web development company can help you with both of these steps. They can advise you on choosing a domain name that’s right for your business (and tell you what is available), and they can help you find a hosting package that meets your needs.
3. Professional website designers know how to use web design software and will be up-to-date on the latest trends
Did you know that 92.1% of internet users access the internet using a mobile phone? This means that your website needs to be designed to look great on mobile devices. Professional web designers know how to use the latest software and design techniques to create a website that looks great on all devices. They will also be up-to-date on the latest trends in web design, so your site won’t look outdated or out of touch with current design trends.
4. They can help with SEO and other digital marketing techniques
Search engine optimization (SEO) is one of the most important aspects of any website. It helps your website rank higher in search engine results, which increases visibility and leads to more potential customers finding your site.
One way to do this is through keyword research. Professional website designers can help you identify the best keywords for your business, and then optimize your website content to use those keywords in order to increase your rankings. They can also advise you on other digital marketing techniques such as pay-per-click advertising and social media marketing.
Professional web designers are well-versed in SEO and other digital marketing techniques. They can optimize your website so that it is more likely to rank higher in search engine results and help you create a digital marketing strategy that fits your budget and goals.
5. A professional website designer will make sure your website is search engine friendly and ranks high in Google search results
When you hire a professional website designer, you are hiring someone who not only has the skills and experience to create a beautiful and user-friendly website, but also someone who knows how to make sure your website is search engine friendly. Otherwise, potential customers will simply choose one of your competitors who does appear at the top of the list.
This goes beyond keywords – it goes right down to the root of how your website works: how fast it loads, how often it’s updated, how it’s structured, and more. Website designers are experts in making sure your site ticks all the boxes so that it ranks higher in Google search results.
6. Gain valuable insights on your customers
A professional website designer will take care of all the technical aspects of optimizing your website for search engines so that you can focus on running your business. A good website designer will also be able to provide you with valuable insights into how your customers use the internet and what they are looking for when they search for businesses like yours.
For example, they can look at analytics data and tell you which keywords are bringing in the most traffic or which web pages are getting the most clicks. This kind of information is invaluable for helping you to understand your customers better and improve your website so that it meets their needs more effectively.
7. They can provide ongoing support and maintenance for your website
Any website owner knows that keeping a website up and running is a full-time job. There are constant updates to be made, security threats to be monitored, and new content to be added.
For businesses, this is often too much to handle on their own, and that’s where web support companies come in. These companies can provide ongoing support and maintenance for your website, ensuring that it stays up-to-date and runs smoothly.
8. Update your site easily
Professional web design companies also provide assistance with adding new features or making changes to existing ones. Whether you need help with technical issues or simply don’t have the time to manage your website yourself, a web support company can be a valuable asset.
Whether you’re adding new items to your shop, adding monthly blogs, or updating your website’s design, a professional web designer can make these changes quickly and easily. This saves you the hassle of having to learn to code or figure out how to manage a website on your own.
If you’re looking for a professional website designer who can help you create or update your website, Purple Pig Digital Marketing is here to help. Our team specializes in web design, SEO, and digital marketing and can ensure that your website is well-designed and optimized for search engines. Contact us today to see how we can help you create a successful online presence for your business.